it comes to starting a business, brand packaging can often be sidelined. Brands always try to minimise their fixed costs and hence look for cheap packaging options. What we fail to understand is that any substandard packaging not only hampers our brand perception, it also automatically positions our brand as local and ordinary. As small business […]
it comes to starting a business, brand packaging can often be sidelined. Brands always try to minimise their fixed costs and hence look for cheap packaging options. What we fail to understand is that any substandard packaging not only hampers our brand perception, it also automatically positions our brand as local and ordinary. As small business […]
When it comes to starting a business, brand packaging can often be sidelined. Brands always try to minimise their fixed costs and hence look for cheap packaging options. What we fail to understand is that any substandard packaging not only hampers our brand perception, it also automatically positions our brand as local and ordinary. As small […]